There is no one-size-fits-all answer to creating a compelling Glamping business plan, but there are a few key components that are essential for any successful venture.
First and foremost, you’ll need to identify your target market and determine what needs and wants they have. Once you know who you’re selling to, you can tailor your services and facilities accordingly.
You’ll also need to research your competition and develop a strategy for how you’ll differentiate yourself from the rest. This might include things like offering unique accommodations, a more luxurious experience, or an interactive environment that encourages guests to get involved in the local community.
Finally, it’s helpful to have a realistic understanding of the costs associated with starting and running your glamping business. This will help you develop realistic financial projections and make sure that your venture is sustainable in the long run.
An opportunity that is growing. In 2021, Airbnb confirmed a drastic change in visitor data. They are craving unique listings and experiences to disconnect away from city centres. This is a major shift for the company, which has traditionally been focused on providing city-centre accommodations. The change in visitor data is reflective of a larger trend of people wanting to get away from crowded city centres and connect with nature.
Airbnb’s focus on original listings and experiences will help them appeal to this growing market. This is good news for those who own property in rural areas or who offer unique experiences. You could see a major increase in bookings as people look to get away from the hustle and bustle of city life.
Traditional Hotels and Rentals Get in on the Glamping Action As more and more people seek out unique, outdoor experiences, even traditional hotel and rental operators are looking to add more glamping-like experiences to their own properties. Whether it’s offering full overnight stays or simply adding rustic wood-fired hot tubs, these businesses are looking to give their customers a one-of-a-kind experience that they won’t find anywhere else.
This trend is being driven by the rising popularity of adventure travel and the desire for travellers to disconnect from their everyday lives and reconnect with nature. Glamping offers the perfect combination of luxury and nature, and traditional hotels and rentals are quickly catching on to this growing trend. So whether you’re looking for a secluded getaway in the woods or a glamorous camping trip under the stars, be sure to check out your local hotel and rental options for some unique glamping experiences.
As an entrepreneur, if you’re looking to get into the vacation rental market, a traditional build is becoming next to impossible. With stricter regulation and rising costs, the conventional way of doing things just isn’t feasible anymore. But don’t worry – there are alternatives. Awning Global has developed a line of geodesic domes that can be used as business locations for vacation rental properties.
They’re sturdy, weatherproof, and can be set up in a matter of days. Plus, they’re relatively affordable, making them a smart option for entrepreneurs on a budget. If you’re looking to get into the vacation rental market, AWNING GLOBAL’s geodesic domes are the way to go.
The Indian market is still in its early stages. Any individual striving for an excellent source of revenue can build a glamping site and provide outstanding services for worldwide travellers, from the comfort of their property.
However, you must have the right plan. So, to make it easy, we’ve put together this detailed article along with the Flesh-And-Blood Business Plan headers and notes. Whether you’re bootstrapping this yourself or are looking for others to invest in your venture, you’re going to need a business plan!
Let’s get after it…
An overview of the glamping industry.
The number and value of glamping trips in the world today have been pegged at $2.35 billion, and it is expected to increase at a CAGR of 10.9 CAGR.
You can find more information pointing to such projected growth
- Increasing awareness of, and demand for, glamping and off-the-grid accommodation.
- Desire for stays away from major city centres.
- Increased ability to work while travelling (top London and the UK staycations and workations are trending).
- Older high disposable income travellers travelling domestically.
- Family and pet-friendly accommodations.
Is glamping a lucrative business?
Of all the high-end offerings available, glamping businesses have some of the most attractive ROI for anyone starting out. The cost of setup for a Geodesic Dome is not just the cost of the dome itself, as there are other material costs associated with its construction and interior. Adding all of these up is a simple way to see just how profitable investing in a property can be compared to other types of investments. In almost every case, the ROI on a property will be much higher!
Hundreds of a number of our clients have described that their setup costs balance or recover completely within the first year or two of business operations.
It is essential to first figure out what your pricing structure will be for your glamping listings, and then you must develop a realistic budget based on the information.
Regardless of whether your property is large or small, you have the option of changing your glamping offer over time. You can also have the choice of trying out various options simultaneously.
Many listings offer services from different companies as an add-on. A great example of this would be providing a fully catered stay. However, this service is fulfilled by a local caterer instead of you spending hours in the kitchen every weekend!
Build a business plan for your glamping venture.
A glamping business plan is not an unusually cryptic document; it is merely a business plan focused on glamping. As soon as you realise this, and know about the major points to focus on, the creation of this business plan becomes a smoother process.
Who’s it for? Who among you is planning to use this?
Make sure that you ask yourself the following: “Who am I writing this for and what is my goal with them?”
Some examples might be
- Only for myself (or my spouse or my family)
- For a property owner whose domain I would like to use
- For the bank to secure a loan
- For a potential investor or investors.
You owe them some thought with every section you create and the word you write. Make sure you include the key sections in this glamping business plan, just as you would in any other business plan.
This is your company’s chance to show off, in a nutshell! An Executive Summary is likely to decide whether someone reads the rest of your plan or not. So make sure it’s worth it!
- Executive Summary
A business plan is a roadmap for your business journey! The Executive Summary is your chance to hook any potential reader and make them want to know more about your awesome business idea.
This is your company’s chance to really impress potential investors and show them why they should care about your business! An Executive Summary can make or break someone’s interest in reading the rest of your plan.
We want to show them that we’re reliable partners and that our business is poised for success! We’re excited to work with them and can’t wait to see what remarkable things we can achieve together!
The formula for its creation is so fascinating and intricate, following a specific set of steps in order to create this miraculous thing!
Introducing the business and its people is the first step to proving your success with this venture! And if you’re a rookie in this industry, don’t worry – you bring a lot to the table.
Since you’re looking for investors, you need to outline your rationale for the business. Why did you decide to start this business? What are your goals and ambitions for it? Why do you think it’ll be a success?
Find out what exciting problems or opportunities you’re solving and for whom (your target market)!
You’ve done a lot of market research, so you know that there’s a big demand for your product or service. You’re excited to start your business and bring your innovative business idea to the world!
Looking at market size metrics for glamping at regional, national, and international levels – within the glamping industry and just the wider tourism industry in general – can give you a really clear idea of where this growing trend is heading.
- Market Research
The luxury glamping industry is booming! Industry analysts are predicting massive growth in the next few years. This is because more and more people discover the joys of camping without sacrificing any of the luxuries they’re used to. So you might want to look into the local tourism trends in your area – like glamping – to build confidence with partners when asking for things.
There are amazing online marketing intelligence platforms like Anlitiqs and Transparency that can make your data collection and analysis a breeze – and they’re totally worth the investment!
- Competitor Analysis
Start looking around at all the great glamping and short-term rental options available! There’s so much to choose from, you’re sure to find the most suitable investment option.
What this means is you should study the smaller trends of glamping and tourism in your area. This will help build confidence with partners, particularly if you are planning to do this yourself!
Make a list of all glamping or off-grid properties available on Oyo and Airbnb in your area.
• Comparing their features and amenities! Are they similar? Do they have anything that the other doesn’t? Outline their pricing (peak, shoulder, off-season)
• If it is possible, estimate their occupancy rate by reviewing their listings over a period of time.
You can learn a lot from this data! Here are a few examples:
• How many amazing glamping accommodations are within 100km of our location?
• What are some of their strengths and weaknesses (proximity to infrastructure, views, privacy, hot tubs, saunas, cold plunge?
• Estimated occupancy and charge rates
• Are they targeting the same people as you? Or different ones? Make sure to research their social media profiles and websites to find out!
• What’s my business’s competitive advantage?
This research proves that you are being practical and realistic in your business planning, and it greatly increases the chances of success for your venture!
- Positioning your offer
Outline your glamping business in detail. This is a great opportunity to let people know what makes your glamping site special and different from the competition. Make sure to outline what sets you apart and why someone should choose your site over all the others!
If you want to score some big wins with investors, advisors, or landowners, make sure you can clearly articulate your unique selling points – and be prepared to defend them if the competition heats up!
For example, My Geodesic Dome Resort is the only one within a stone’s throw of all the coolest tourist attractions. And it’s not like there are many of those around, so it’s not a USP you can continue to defend easily.
While My luxurious Geodesic Dome Resort comes with a wood-fired hot tub or sauna, and we are always looking to add more amazing features! What could be better than that?
Strive to create a luxurious experience while maintaining your unique selling point – it’s what sets you apart from the competition and provides an excellent foundation for the future.
- Marketing & Awareness
Now it’s time to get your marketing campaign started! You need to work out where and how people are meant to learn about you, as well as how they can book appointments or reservations.
There are two effective ways to book glamping accommodation:
• Via popular rental platforms like Airbnb and Oyo is always a worthwhile way to kick off your glamping business. This is because it can bring people from all over the world to check out your unique resort!
• By setting up your own website, you can take bookings directly from your customers! This is a convenient way to maintain control over your business and keep everything organized. This lets you earn more money and talk to your customers more easily! It can take some time and effort to set up, but it’ll be worth it in the end!
You also need to have a social media presence with regular content if you want to survive in today’s world! We recommend at least being present on one platform, but seriously consider using more than one.
- Financial Planning
You’re going to love this part- it’s where you explain things simply and clearly!
• What’s the cost to set up your glamping business? How much money do you need to get started?
• How much will it cost to keep it running and maintain?
• When do you think this investment will pay off big time?
• How much money can this business make on top of the money you invested to get it started?
To outline this you need to have a clear understanding of all of the setup and ongoing costs for your business. This can be tricky, but it’s essential in order to make an informed decision.
Some setup costs include:
• Basic materials for foundation, deck and interior
• Costs to furnish interior and exterior
• Additional amenities, power, water, etc.
• Geodesic Dome purchase
• All labour costs
Next, outline all the costs you might have for the business to operate- both fixed and variable!
• Staff or salaries (if any)
• Any freelance or contract workers (e.g. cleaners)
• Taxes, fees, permits to operate
• General guest amenities and cleaning supplies
• Regular business needs such as computers, internet, subscriptions etc.
If you’re a beginner in the business, we recommend seeking professional help! There’s a lot to learn, and it can be tough doing it on your own. But don’t worry, we’re here to help. This is a smart way to save money and avoid missing any key details in setting up your first business.
- Make sure you have a solid plan for your people and operations
Ideas are free, it’s the people and the plan you execute that are of most value.
In this section, we will outline very pragmatically:
• Your Team
• Their roles and responsibilities
• Plans for growth
• Intended guest experiences
• General health and safety policies (particularly applicable in remote locations)
- Funding plans
If you’re self-funding your venture, this funding plan will look very similar to the financial planning above! You’ll want to make sure you have enough money saved up to cover your costs until you start generating income. The key thing here is making sure you have the cash flow to cover both the construction costs and ongoing expenses associated with your upcoming project!
If you’re looking for ways to get money and resources from outside sources, the most common way people do it is by:
Banks: Banks will often loan you the money you need to buy a property. You can also get a line of credit or borrow against your current mortgage.
Partnerships: This could mean teaming up with a landowner to share the costs and reap the benefits of a successful project together, or partnering with a friend or family member who has skills that can help make your project a success.
Investors: If you’re building a successful business and have the network, sometimes getting a large amount of funding can be as easy as having someone or people invest in your business with cash.
We have covered all the outlines which should be mentioned in any compelling business plan. We are also prepared to fund your glamping business based on our business policies. If you have any queries or need help you can always reach us at [email protected] or 7017-200-993.
